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Brand Experience.

Everyone’s talking about it. From ad agencies to management consultancies, brand experience is the ‘du jour’ issue. But no one is talking about the Experience Gap.

The gap between the promise and reality.

As marketers fight to have a seat at the boardroom table, we believe that understanding, sizing and addressing this gap is the future of marketing transformation.

As brands become more digital, more automated and less human, we aim to uncover the most important elements of the brand experience, where brands under deliver, how much it costs businesses who get it wrong and ultimately, how best to bridge the gap.

Coming soon: 

The Experience Gap

Want to find out more?



Geraint Jones

Marketing Director

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32000 Consumers

225 brands

8 categories

4 markets

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